📋 Tasks & Work Streams

All action items, tracking, and work stream progress

📧 Email Templates

26/26 templates complete (100%)
#TemplateStatus
1Booking Confirmation (Manual/Website)● Active
2Booking Modification● Active
3Booking Cancellation● Active
4Pre-arrival (3 days before)● Active
5Check-in Confirmation (day of)● Active
6Mid-Stay Check-in● Active
7Post-Stay / Review Request● Active
8Payment Reminder● Active
9Inquiry Auto-Reply● Active
10Gap Filler● Active
11Booking Confirmation (OTA channels)● Active
12Past Guest Follow-up (direct upsell)● Active

✅ All 26 templates rewritten and installed across all channels. Consistent tone and branding.

🏆 OTA Ranking Tracker

OTA Markup Rates

PlatformMarkupvs Direct
Airbnb+20%Direct saves 20%
Booking.com+18%Direct saves 18%
Vrbo+10%Direct saves 10%
Holiday Houses+10%Direct saves 10%

✅ "Book direct & save at least 10%" is true across all platforms.

Search Rankings by Platform

Search TermBooking.comAirbnbVrboHoliday Houses
"Great Barrier Island accommodation"————
"Medlands Beach accommodation"————
"Great Barrier Island holiday home"————

⚡ Manually tracking rankings starting soon. Will track position changes over time.

Booking.com Optimisation

PropertyPage ScoreQuality
Pitokuku100%3/5
Ruru93%—
Tree House——
✓ Last Minute deals activated (all 3)
✓ Early Booker deals activated (all 3)
✓ Mobile Rate activated (all 3)
✓ All amenities & facilities updated
✓ Welcome messages done
✓ Neighbourhood descriptions done
✓ Cancellation: Free 14d / 50% within 14d / 50% no-show

Airbnb / Vrbo / Holiday Houses

✓ All listings live
✓ Tree House descriptions updated (all platforms)
○ Pitokuku listing rewrite pending
○ Ruru listing rewrite pending

📍 Google Business Profile

Profile Health

Listing175° East – Ruru, Pitokuku & Tree Beach Houses
Category● Holiday Home
Rating⭐ 5.0
Reviews23 (all 5-star)
Replies23/23 (100%)
Photos49+ uploaded
Logo✅ Uploaded
Cover Photo✅ Set
Google Posts10+ published
Google Vacation RentalsPitokuku ✅ Tree House ✅ Ruru 🟡
Review Linkg.page/r/...

Performance (Sept 2024 – Feb 2026)

310
Total Interactions
264
Directions (85%)
46
Website Clicks
⚠️ Low discoverability. 85% of interactions are existing guests getting directions. No booking conversions yet. GVR connection is #1 priority.

GBP Action Items

#ActionPriorityStatus
1Connect Google Vacation Rentals via LodgifyHigh✅ Done
2Reply to all reviewsHigh✅ Done (22/22)
3Upload 40+ named photosHigh✅ Done (49+)
4Set cover photoHigh✅ Done
5Upload logoMed✅ Done
6Delete duplicate listingHigh✅ Done
7Rename & recategorise listingHigh✅ Done
8Complete amenity checkboxesMed✅ Done
9Enable messagingMed○ Pending
10Add descriptionMedN/A (Holiday Home)
11Set business hoursLowN/A (Holiday Home)
12Start Google Posts (2/week)High✅ Done (10+)
13Add review link to emailsMed✅ Done
14Pre-seed Q&ALowN/A (Holiday Home)
15Verify social profile linksLow✅ Done

🔍 Competitor Analysis

CompetitorPlatformAvg RateReview ScoreOccupancy SignalsNotes
Competitor data pending

Survey planned for 4–6 key competitors. Will include pricing, review scores, platform presence, and occupancy indicators.

🚀 Growth Strategy — Action Tracker

21/35 strategy actions complete (60%)

⚡ Quick Wins — Week 1–2

#ActionCostStatus
1Connect Google Vacation Rentals via LodgifyFree✅
2Verify Booking.com revenue sync in LodgifyFree✅
3Add "Book Direct & Save 10%" to websiteFree○
4Rewrite all 26 Lodgify email templatesFree✅ 26/26
5Rewrite Tree House listing (all platforms)Free✅
6Set up Google Search ConsoleFreeBlocked Dependency: website go-live
7Add upselling/cross-sell widgetsFree○
8Create gift voucher page on websiteFree○
9Set up automated pre-arrival sequenceFree✅
10Implement dynamic seasonal pricing in LodgifyFree✅

🔄 Short Term — Month 1–2

#ActionCostStatus
11Launch "Winter Escape" campaign (Meta Ads)$500/mo○
12Set up Meta Business + post scheduleFree○
13Professional Tree House photo shoot$500–1K○
14Start Instagram content planFree🟡
15Create review display/badges on websiteFree○
16Create 5–6 blog posts (SEO)Time/$500–800○
17Set up Google Ads for branded terms$600 credit○ April
18List on Weekaway / Holiday Canopy / Bachcare / Insida.co.nzFree–$80/yr○
19Add experience add-ons to LodgifyTime○
20Set up Google Ads for generic termsBudget TBD○

📅 Medium Term — Month 2–4

#ActionCostStatus
21Launch "Dark Sky Sanctuary" campaign$200–1K○
22Build 5–10 email nurture/drip sequenceFree○
23Run mid-winter hosted events (1–2/year)Free○
24Create "Whole Estate" weddings/events packageFree○
25Build partnerships (kayak, spa, etc.)Revenue share○
26Partner with wellness/yoga practitionerRevenue share○
27Build FAQ page for SEOFree○
28Introduce repeat-stay + early bird discountsFree○

🎯 Longer Term — Month 4–6+

#ActionCostStatus
29Website rebuild (11ty — in-house)Free🟡 In Progress
30Professional video content$1–3K○
31Artisan/cultural residency programmeTime○
32Photography workshop weekendsTime○
33Explore premium hosted packagesTime○
34Build loyalty/referral programmeTime○
35Evaluate TripAdvisor Rentals + BachcareFree–$500○

🔎 Website SEO

Audit✅ Complete
Recommendations14
ImplementationBlocked Wix credentials pending — new 11ty site in progress (unblocks SEO)

📸 Instagram

Handle@greatbarrierislandnz
Followers347
Following285
Highlights7
BioNeeds Update
Content Strategy✅ Written
Photo Archive✅ 132 photos downloaded from @greatbarrierislandnz
Website Cull🟡 In Progress — selecting best shots per property
Bio Update○ Pending

🎯 12-Month Targets

MetricCurrentTargetGap
Portfolio Occupancy32%55% (+15% min target)23%
Tree House Occupancy21%45%24%
Winter Occupancy (May–Aug)~5%25%20%
Annual Revenue$187K$250K$63K
Direct Booking %43%55%12%
Email List Size0500500
Repeat Guest %Unknown20%TBD